banner blindness and site design

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banner blindness and site design

Post  Roads007 on Fri Dec 23, 2011 9:45 pm

Banner blindness has been shown in studies to be steadily increasing. Apparently it's both conscious and subconscious reactions shown in eye tracking studies. Since most banners are horizontally placed at the top of the website page, is it best to avoid all ads in that position including text ads?

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